Content Management Systems – Joomla or WordPress

wordpress-vs-joomlaWhich Content Management System (CMS) do you use?  Are you thinking of creating a new website and remain undecided which to use?  Two major players in CMS technology offer an array of benefits that are discussed below.

In general terms, a content management system is any piece of software that manages your website content.

There is never a substitute for trial and error, but we can highlight the major benefits of CMS providers, WordPress and Joomla, to aid in your decision.  CMS provides the platform for the dissemination of your website’s content, so it is highly important that you are both fluent and comfortable with the provider you choose.

Which system is the most user friendly

Hands down, WordPress is the most user friendly of the two. If you struggle with technology, and the various principles behind applications, WordPress offers a simple, straightforward Content Management System.

WordPress can be set up in as little as 5 minutes.  WordPress is ready for use directly out of the box.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  WordPress can manage every aspect of your website and the ease of use greatly reduces development time.

Which CMS provider is more secure

As the leading provider of CMS applications, WordPress is often the target of hackers.  Out of the box, WordPress software is not overly secure so you will need to install third-party plugins to boost overall security.  Tutorial on this procedure can be found throughout the internet.

Versatility

Taking a CMS application right out of the box and having the ability to serve your entire website’s needs is not going to happen.  Odds are you will need additional plugins to meet all your needs and create your website exactly as desired.

Both products offer an excellent array of plugin choices.  WordPress has substantially more plugins available.  These plugins allow are all open source (free) and provide the ability to customize your site creating a unique platform.

Search Engine Friendly

Your website needs traffic and people must be able to find your site.  WordPress is search engine optimization capable allowing search engines to pick up keywords and direct traffic to your site.  Joomla can also do this through modifications.

Many users are not tech-savvy and the benefit of this feature is a great selling point for WordPress.  With additional tweaking, WordPress is a true powerhouse when it comes to search engine optimization capability.

The Learning Curve

WordPress is widely used because of its simplicity.  The learning curve is virtually non-existent for the user.  There is no one size fits all CMS program out there.  Often, it is best to start simple and proceed from there.

Joomla requires some technical aptitude that WordPress does not.  Joomla is a more versatile application that can easily manage many pages of content without being a resource hungry program.  The program does require a general understanding of the more technical aspects of web-development so this should be considered prior to beginning.


Pay Per Click 101

PPC 101Pay per click is notorious for an assortment of different attributes, which ends up leaving those who are not knowledgeable about it in the dust rather quickly. When you want to build an initial audience from the ground up, you almost have no choice but to implement pay per click advertisements in some capacity. It becomes as essential as having a website, especially in those early days where a brand is still coming into its own.

So what does pay per click involve? What is it in detail and how can you use it to get ahead?

The Basics of Pay Per Click Advertising

Pay per click is known as PPC (Google AdWords, Bing Ads, Facebook, etc.). At heart, is a way to add an advertisement to a website that has content related to the advertisement. The advertiser pays a certain amount for every click the ad receives. So in theory, if the advertisement was not clicked at all, you would pay nothing. The exception to this idea is ad visibility or impressions. For example, if the link gets no clicks at all but it was seen 1,000 times, the advertiser would pay an impression amount. The idea here is that even though visitors did not click on the ad, they were exposed to it (though this is usually an extremely marginal rate and grouped into thousands).

The Competition Factor

How much do you pay per click? The rate varies, but it is generally between 2 cents to 25 cents per click. Now, many PPC systems will favor content and ads that not only get higher click through rates but also earn more per click. For example, you have two dentist offices in a city. The one paying 25 cents per click will get authority over the one paying 2 cents per click. This creates competition and balance. But it also breeds strategic design. For example, if there are few competitors, the 25 cents per click could be unnecessary, for 10 cents a click would set the top precedence. There are other factors at play in how an advert is prioritized, such as its keywords, popularity, and the vitality of the brand being advertised.

Tracking and Changing

PPC ads are so popular for a variety of reasons, but one of the most important is its tracking capabilities. You can see the exact clicks, how long these visitors stayed on the website, what they did when they were there, the average cost per click, and many other factors. Most PPC marketing companies have hundreds of different PPC ads active at any one time. This allows them to surface intricate patterns.

They can also adjust the ads accordingly. This includes changing the price at will, closing ads that are underperforming, and adding new ones in certain places that are seeing a high return for the lowest rate. It takes time to find that balance, but PPC’s resources offer all that for the smart marketer that wants to look at it all.

Pay per click ads are extremely versatile, for they offer an impeccable opportunity to find patterns in new and exploratory ways.